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Business Plan SaaS (Eng)

The e-Commerce does not stop climbing positions and has already become the preferred method of purchase. The unstoppable rise of E Commerce has opened windows of opportunity, promoting the creation of new businesses for entrepreneurs: the start up.



With this E-Commerce course you will master the art of building a financial model and evaluating an e-Commerce Startup.

You will learn to build a very complete financial model from scratch, with hypotheses, projections, valuation and presentation of graphs, always using the best practices in the industry
We will analyze together how much cash this business should generate according to its business plan, what is its break even, etc.


Our intention is that at the end of this course you can:

  • Understand the key terms and definitions of start ups / e-commerce used in the industry
  • Understand the e-commerce industry, the most common business models, players, etc.
  • Knowing Introduce the key hypotheses in a financial model
  • Calculate the number of orders and the customer base that will be used to project the revenues
  • Prepare the three financial statements (profit and loss account, balance sheet, cash flow) based on the business plan
  • Perform cash flow discount and business DCF valuation
  • Generate relevant graphics to illustrate cash flow, key metrics and the overall investment opportunity
  • Learn basic operational tools for:
    • Know your company better
    • Learn to negotiate how to ask for funds
    • Find support for decision making
    • Control your finances

In the course we will include financial model templates of E Commerce that you can apply to different sectors and that you can download for your own use. Each business is unique and you can adjust the design, but the important thing is that you have acquired the necessary modeling skills to work on any business.

Jordi Vidal

Jordi Vidal is an investment manager at Kibo Ventures and focuses on the evaluation of new investment opportunities, the execution of live offers and the support of companies in the Kibo portfolio. Before joining Kibo, he accumulated operational experience at Deliberry, a grocery delivery company based in Barcelona, where he was responsible for the creation of operations, processes and logistics.
Prior to that, Jordi was a consultant at Odgers Berndtson Management Consultants, where he had the opportunity to work in many industries, such as retail, energy, medical care, air transport and electronic commerce. He also worked at KPMG as a management consultant and at Everis as a capital market analyst.
Jordi has a Master’s Degree in Industrial Engineering from the Polytechnic University of Catalonia.


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Summary Business Plan Saas

Modelling best practices

Model inputs
Model processing
Model outpust

Forecasting income statement and balance sl

Revenue projections
Expense Projections
Balance Sheet and Cash Flow Statement Drivers
CapEx and Depreciation Assumptions
Linking the Statements
IRR and Money-on-Money Multiple Calculations
Debt Schedule

Building a free cash flow forecast

Financial Model-Assumptions Section

Overview of Key Assumptions
Traffic, conversion, and orders
Balance sheet items

Financial Model-Income Statement

Revenue to EBITDA

Financial Model-Balance Sheet

Linking balance sheet items
Subtotal and totals

Financial Model-Supporting Schedules

Capital assets-opening balance and additions
Capital assets-depreciation and closing balance
Debt schedule
Completing the income statement
Completing the balance scheet

Financial Model-Cash Flow Statement

Operating cash flow
Investing cash flow
Financing cash flow
Change in cash and completing the balance sheet

Customer Metrics

Calculating customer metrics

DCF Valuation

Tax loss carry forward
Unlever ed free cash flow
DCF Analysis

Charts & Graphs

Linking the chart data

Cost to duplicate
Market multiples
Valuation by stage

Pre & post money
Fund raising for e-commerce companies

identification of fundraising prospects
Types of Fund Raising
Fund raising strategy
Tips for Succesful Fundraising

Future of the industry

Role of M&A and consolidation in the growth of e-commerce industry
Investor’s game and how long will they play?


Chapters Business Plan SaaS

Modelling best practices
Forecasting income statement and balance
Revenue Projections

Financial Model-Assumptions Section
Financial Model-Income Statement
Financial Model-Balance Sheet
Financial Model-Supporting Schedules
Financial Model-Cash Flow Statement
Customer Metrics

Different DCM models and real cases

Pre & post money
Fund raising for e-commerce companies
Future of the industry

Who is this course for?

This e-commerce / startup financial model course is designed to:

  • Anyone who works in the digital sector, in investment banking, Venture Capital, Private Equity, etc.
  • Entrepreneurs or people who plan to start their own business. It is essential that you understand that a business plan will provide you with the most important tools and techniques for the creation, operation and administration of your e-commerce business.
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