//Business Plan Digital Basic

Business Plan Digital Basic

Learn to build a business plan for a startup or digital company and to assess the investment project in the digital industry.





The Business Financial Plan is essential when starting a business. This course will help to understand how useful a business plan is, since it will allow you to better understand the business and is a fundamental tool for managing the business, requiring investors funds, controlling / budgeting expenses, analyzing financial profitability but above all to make the right strategic decisions.
This course will provide students and professionals with solid Excel skills and the ability to prepare a detailed operational financial model in the digital sector. The complete model will include the projection of the P & L account, the balance and the cash flow that will illustrate answers to relevant business problems and applied to the digital sector.

Learning objectives:

  • How to start and build a digital business plan.
  • Understand the importance of financial modelling in the decision making of a company
  • Key financial concepts and operating parameters: conversion rate, CAC & LTV.

Borja Camblor

Borja has a Business Administration and Law degree from ICADE (Universidad Pontificia de Comillas). He started his career in investment banking in Bank of America and Merrill Lynch, and continued as a consultant for McKinsey & Company. He has also worked for Seaya Ventures (Venture Capital fund). Lately he has been developing an entrepreneurial project.


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Course contents

This course consists of 8 online lessons with a total duration of almost 4 hours including videos and practical exercises. In addition, study and reference material with Excel files to practice and their solutions are included.

  • Chapter 1 – E-COMMERCE
  • Chapter 3 – FINANCING
  • Chapter 5 – OTHER COSTS
  • Chapter 6 – PERSONNEL COSTS

Who is it for?

  • Any professional or student who has an interest in working in financial areas (investment banks, private equity, corporate development, financial advisor / analyst, etc).
  • Any professional who wants to improve in his professional career.
  • Any entrepreneur who wants to better understand their business, raise funds, or develop an operational tool to manage their business.
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