/, UNIVERSITARIOS/Business plan intro

Business plan intro

The business plan intro course will teach you how to build a solid model with basic excel, easy formulation and a simple but operational and detailed business plan.



Having a business plan is essential for any business, regardless of the company stage or trading sector.

A business plan will help you to take decisions, which can range from product viability, pricing, hiring, budgeting purposes, funding needs, or even pitching an idea to raise funds to name a few; which ultimately means making the right strategic decisions, and minimising the risk of those.

This course will provide you a simple and insightful overview to create your very first business plan for a traditional company called “sneaker mania”.

During this course, we will follow the journey of two entrepreneurs who decide to run a sneaker business whilst in university.


The course will combine the explanations to build a robust model, based on the decision taken by its founders, with the basic principles of financial modelling using simple and logical formulation to complete the journey during their first years of operations.

After completing the course, you will be able to:

  • Start and build a financial model for a business plan.
  • The purpose of financial modelling and best practices.
  • Prepare the three financial statements (profit and loss account, balance sheet, cash flow) and the integration, which is key for a robust financial model.
  • Understand the difference between operations and financing of a company.
  • Calculate the financing needs for a company to start operating and future needs.
  • Create a fully flexible financial model with scenarios and a clear and robust structure.

The course includes the complete financial model, as well as a template for you to work independently.

The course will take you between 10-15 hours to complete, depending on your level of understanding.

You can refer to the materials at any time and for an unlimited amount of time.

Category: Universitarios

Paula Gómez Medina

Paula has been working in the financial services industry for over 18 years. She started working for ABN AMRO as an analyst and then continued her career in financial services in GE Capital in various divisions such as Real Estate, Leasing, Private Equity and Consumer Lending. She founded modelandum in 2004 and since then has been involved in financial modelling, primarily in Private Equity projects. Paula has built many customized models for funds and delivered modelling workshops for different universities including London School of Economics, King College, UCL, LBS, IE, ESADE, IESE and hundreds of individuals. She is also a regular judge at the IESE PE competition. She is the founding partner of modelandum.


Perfil Linkedin





This course consists of 14 recorded online lessons. It should take you between 10 to 15 hours to complete the course and grasp the materials.

In addition, you can download the excel materials in excel to practice and follow the online course.

Chapter 1 – Introduction

Chapter 2 – Revenue introduction

Chapter 3 – Revenues in the model

Chapter 4 – Explanation of financial statements formulation

Chapter 5 – Inventory I

Chapter 6 – Inventory II

Chapter 7 – Inventory III

Chapter 8 – Opex I

Chapter 9 – Opex II

Chapter 10 – Net Fixed Assets Part I

Chapter 11 – Net Fixed Assets Part II

Chapter 12 – Taxes

Chapter 13 – Capital Structure Part I

Chapter 14 – Capital Structure Part II

Who is it for?

  • Any student or professional interested in working or studying in finance, with basic understanding of financial statements.
  • Any entrepreneur who wants to better understand their business, raise funds, or develop an operational tool to manage their business.

icono-telefono+34 91 057 97 69 icono-whatssup+34 619 817 391 +info@modelandum.com